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Creativity And The Mind: Discovering The Genius Within
by Thomas B. Ward, Ronald A. Finke, Steven M. Smith
Product Group: Book
Publisher: Basic Books (2002-09-02)
ISBN: 0738208272
EAN: 9780738208275
Dewy Decimal #: 153
Paperback: 288 pages
SKU: 07050207
Condition: Like New As issued n
Comments: Paperback. Like new condition with no markings and no creases to spine or cover. Remainder marl on bottom edge. Very slight wear to cover. Near fine copy.
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Editorial Reviews
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Product Description
Blending leading scientific research with real life experiences, Creativity and the Mind helps readers unlock their creative potential and embrace alternate ways of thinking about everyday problems.
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Customer Reviews
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Interesting background to creativity from cognitive approach
Rating  (4)
Date: 2002-08-15
4 out of 4 customers found this reveiw helpful
Three PhD's whose specialty is cognitive pyschology put together a summary in 1995 of research on creativity. It makes very interesting reading because this cognitive research approach can control variables and determine what are the actual causal factors that lead to creating great ideas or products.It easy to read and contains lots of good footnotes and discussion about what makes a practical good idea. I would have given the book a 5 if it had organized and discussed the techniques more. I had to work hard to pull out and organize their main recommended techniques. However, I'm glad I bought the book. This book is recommended for those who want a background on creativity from researchers... and that is somewhat easy to read. If you are looking for a list of creativity techniques to immediately apply, you might find this book to be interesting but not enough of a cookbook... although they do offer some great ideas. Many of the ideas were proposed by others, but these authors show some of the research behind why they work. John Dunbar
Sugar Land, TX
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