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Follow the Leader: Opinion Polls and the Modern Presidents
by Paul Brace, Barbara Hinckley
Product Group: Book
Publisher: Basic Books (1993-09)
ISBN: 046501335X
EAN: 9780465013357
Dewy Decimal #: 353.0313
Paperback: 256 pages
SKU: 08050025
Condition: Very Good As issued
Comments: Trade Paperback. Very Good condition with no markings except owners name blacked out on title page. No highlights, underlines or notes in text. No creases to spine or cover. Minor wear to cover. Tight binding and clean text with some tanning on and near edges. Very Nice copy.
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Editorial Reviews
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Product Description
An account of how presidents, from Truman to Bush, have been shaped by changes in the polls. The book shows that presidents often do make Faustian bargains on behalf of their popularity, but they get surprisingly little in return.
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Customer Reviews
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Useful Framework
Rating  (4)
Date: 2008-12-27
Brace & Hinckley's work provides a relevant and useful framework for understanding the interdependencies of popularity, policy, perception and politics and thier importance vis-a-vis the American presidency ---- a must read for citizens and the Obama administration.
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A good read, but nothing special
Rating (4)
Date: 2004-06-09
1 out of 1 customers found this reveiw helpful
Brace and Hinckley's book is somewhat outdated nowadays, but still can be a useful primer on how presidents relate to opinion polling, and how they attempt to shape public opinion to suit their needs. It's well written and clear. Overall useful and interesting, but nothing special.Anyone looking to learn more about this subject needs to read Going Public by Samuel Kernell, which is the basic text for understanding how, when and why presidents take their message to the public.
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